Payola Essay Example | Topics and Well Written Essays - 500 words

Payola - Essay ExamplePayola goes back to the 1920s and the days of music hall and continued through the 1940s with the big band era (Hornberger). Paying a station to play a record was legal as yearn as the disc jockey notified the listeners that the airtime was purchased. This was often overlooked for decades until the era of rock and roll. Up until 1950, the American Society of Composers Authors and Publishers (ASCAP) controlled nearly all the music in the dancehalls, hotels, radio, and theaters. Their offices were in New York City and the directors had total control of the content. They would not allow membership for black or hillbilly artists (DiMaggio 608). Several networks split from ASCAP due to their rates and racist policies and in 1939 they organize Broadcast Music Inc. (BMI).After World War II BMI set about signing the black and hillbilly artists that ASCAP had refused to work with. This core of musical outcasts would wee-wee the genesis of rock and roll. Teenagers wer e hungry for rock and the 45-RPM record made it accessible. By the early 1950s major BMI labels were turning out 100 new hit a week (Cartwright). DJs, suffocated with new recordings, would be paid by the record companies to promote a record. This was nothing new or unusual in the business.